CREATIVE DIRECTION
Prehab is a rapidly growing digital physical therapy company known for developing the #1 physical therapy app available to consumers along with its industry leading educational content. I started out at Prehab as their in house videographer and have developed into a Creative Director taking lead on all things creative for the company.
During my time at Prehab, I’ve expanded my skillset significantly, playing a key role in the successful launch and ongoing growth of our app. Month after month, the product has continued to thrive, while our social presence has seen massive growth—no small feat in an ever-evolving digital landscape.
My greatest strength is my ability to adapt and pivot in any situation. “I can’t” or “I don’t know how” simply aren’t in my vocabulary. A dear colleague once gifted me a trophy engraved with “Gets Shit Done”—a testament to my relentless problem-solving mindset. Where there’s a will, there’s always a way!
“Get’s Sh!t Done”
Proof is in the numbers…
Just a few of the successes Prehab has experienced since I’ve become Creative Director.
My many roles and responsibilities at Prehab include:
Video Producer – Create content for all social platforms, including YouTube, Meta, TikTok, X, and Podcasts, as well as media for the Prehab mobile app
Photographer – Capture imagery for social media and the Prehab app
Project Manager – Oversee creative projects from concept to execution
Marketing Strategist – Develope and execute strategies as part of the marketing team
Copywriter – Ideate and storyboarded content for social media, paid ads, and CRM campaigns
Graphic Designer – Designe assets for CRM, social platforms, and website/app
UI/UX Designer – Leads website and app design to enhance user experience
VIDEO PRODUCTION
Full-Service Video Production
Video production is my foundation—my bread and butter. I’m involved in every stage of the creative process,ensuring a seamless flow from concept to final delivery. Whether crafting a compelling narrative or refining the smallest details in post-production, I bring a cinematic approach to every project.
🔹 Ideation & Storyboarding – Developing creative concepts and visual storytelling frameworks
🎥 Production & Directing – Bringing ideas to life with expert execution on set
✂️ Editing & Motion Graphics – Enhancing visuals with dynamic cuts, color grading, and motion design
This is a short doc about the origin story of the Prehab guys I created for the launch of their app.
I produce fitness and educational content for The Prehab app and all digital platforms, including YouTube videos, social posts, paid ads, as well as podcasts.
Youtube
I’ve created 100+ educational YouTube videos with Prehab.You can check out many more on their channel here.
Podcast
Check out this dynamic podcast trailer I created, showcasing my expertise in producing, shooting, and editing content from start to finish. As the sole creative force behind this project, I crafted an engaging narrative that captures the essence of the show, blending seamless visuals with crisp audio to create a compelling preview. Watch full episodes here.
Ads, Promos and Social posts
I took a unique, outside-the-box approach to this ad, designing it with only two cuts. The entire piece relies on the talent seamlessly moving through the set in a carefully choreographed sequence, creating a dynamic and engaging flow.
Prehab PT Promo
Reels really took over the industry a few years ago. I’ve enjoyed trying to creatively utilize the vertical space when forced to work with landscape video.
This pistol squat video was one of my first of many viral social media posts with views well over 7 million across platforms.
Marketers are facing an ever increasing challenge to grab people’s attention and keep up engagement. Here I throw in a few effects to spice things up. 😉
