CREATIVE DIRECTOR

The Prehab guys is a rapidly growing physical therapy company known for it’s online educational content and custom app. I started out at Prehab as their in house videographer and have developed into a Creative Director taking lead on all things creative for the company.

At my time at Prehab I’ve grown my skillset immensely. I’ve been a part of a successful app launch that continues to grow each month. We’ve had massive growth in our social following in an ever changing climate that becomes increasingly hard to navigate.

My super power has always been being able to adapt and pivot when needed. “I can’t” or “I don’t know how to” is not a part of my vocabulary. The words “Get’s Shit done” are literally etched into a trophy that a dear colleague gave me because…where there is a will there is a way!

“Get’s Sh!t Done”

Proof is in the numbers…

Just a few of the successes Prehab has experienced since I’ve become Creative Director.

My many roles and responsibilities at Prehab include:

  • Marketing Team member - strategist

  • Project manager

  • Video production for media across all platforms including YouTube, Meta, TikTok, X, and Podcasting along with content for the mobile app

  • Photography for images across all social platforms and the Prehab app

  • Copywriter - Ideation and storyboarding for social posts and paid ads

  • CRM - Graphic design, copywriting

  • Website and App UI/UX design

VIDEO PRODUCTION

I started out in video production, so this is what I consider my bread and butter. I am part of every step of the process of producing the creatives whether it’s for social posts or paid ads.

  • Ideation - Storyboarding

  • Production

  • Directing

  • Editing

  • Motion graphics design

This is my take on the famous “Dollar Shave Club” ad

I create fitness and educational content for The Prehab app and all digital platforms, including educational Youtube videos, social media, paid social ads, as well as podcasts.

Reels really took over the industry a few years ago. I’ve enjoyed trying to creatively utilize the vertical space when forced to work with landscape video.

This pistol squat video was one of my first viral social media posts with views well over 7 million across platforms.

Here is a fun play off of the “got milk?” campaign from the early ‘90s.

Marketers are facing an ever increasing challenge to grab people’s attention and keep up engagement. Here I throw in a few effects to spice things up. 😉

I’ve created close to 80 YouTube video with Prehab. You can check out many more on their page here.

Design

WEB

I knew nothing about web and app design before starting with Prehab. Last year I taught myself how to use Figma and Webflow to design the brand new Prehab PT Clinic website from scratch.

App UI/UX

Having demonstrated my proficiency in the clinic website design the next natural progression was applying my newfound skills in designing fresh pages for the mobile app, while also overseeing and assisting with the design of Prehab's latest product release—a web iteration of the mobile app.